Pay Per Call marketing is a simple, cost-effective and highly targeted marketing strategy. Pay Per Call is an online advertising model where the advertiser pays the call center to make a sale or lead with the advertiser’s company name on the phone. Pay per call services charge a flat rate per call, per impression or even per conversion; it doesn’t matter what type of ad you want to run.
Pay per call advertising has been a favorite among many small small-business owners and independent operators because of its low cost, high returns on investment, and its ability to generate immediate responses and build brand recognition. Because the advertiser can be anywhere in the world, pay per call companies can work directly with a local call center and still receive the best return on their advertising investments.
Many call centers provide the technology necessary to send out calls over the phone. They may also offer a virtual agent for an extra fee. The caller dials a toll-free number and enters a PIN number. Once the user logs into the system, the call center’s system generates an automatic message or even a prerecorded message that is designed to appeal to a potential client or customer.
When someone answers the call and presses the “record” button, they are charged for the amount of time the call was taken and they are asked to press another button if they would like to answer a question. This is a highly effective way to ensure that the call center is getting the most from their advertising efforts. If they don’t receive the most response out of a sale or lead, they can easily cancel the call and move onto another prospect or client.
Some pay per call centers offer an option to have your questions recorded as a voicemail so you can hear it when you have time. When the caller picks up the phone, they can either leave a message or just listen to the recording.
Pay per call marketing allows the business owner to target specific segments of the market. For example, if they have a company in the food service industry, they might have a pay per call campaign focused on elderly, female customers. Their message will feature an attractive image or clip of their products and/or service. This way they know exactly who they’re reaching.
Pay Per Call marketing also works well for small businesses. Since the number of people who call a customer service line is usually small, a small cost is not much more than a large cost. and the response rate is extremely high. By targeting your advertising efforts to this smaller demographic, you can have an incredible return on your advertising budget.
Good pay per call advertising agency will have several different options for you to choose from. The cost of the ad itself will be less than half of what you would spend for a traditional ad in your local newspaper or magazine. Most advertising agencies charge less than ten cents per minute and have a variety of options available to you. They also offer free banner ads, banners, text links and audio messages, which can be customized to fit your needs.
In order to maximize the return on your advertising investment, make sure the agency you hire is well-versed in your area of operation. This way, they can determine what type of ad will reach your target audience best and give them the information they need to make an informed decision. Pay per call is a great way to generate new leads and to help you retain existing clients. If you choose a reliable agency, they will be able to guide you through your entire campaign so you won’t have any surprises when you contact them after the campaign is over.
While there are many benefits to a pay per call campaign, the most important benefit is the fact that the call center will deliver your messages to the right people at the right time. This is especially important when it comes to your customer service representatives, which can be critical in keeping them happy.
With a little work, you can generate new leads, keep existing clients happy and build a solid customer base by using pay per call marketing to your advantage. Take advantage of this powerful marketing tool today!